Networking: Use It or Lose It

 

How many times have you found a business card in your purse or on your dresser only to wonder who the person is, where you met him and what you discussed? That’s not a connection, that’s scrap paper. Or a book mark.

Don’t be a collector! Make good use of those contacts by building relationships right away. First, think quality, not quantity. There is no rule that says you have to ask for a business card from everyone you

Image by Imagerymajestic

Image by Imagerymajestic

encounter. You could meet quite a few people in a week—or even in a day (think conferences)—and you can’t be expected to remember all the details of the conversations you have. Instead, make notes on the back of business cards to jog your memory later. For instance, if you met a web designer, you might note:

Met at lunch on 1st day of conference, builds websites. Introduce to Tim.

(Tim is your friend who needs a web page for his new business.)

A couple of times a week, or daily if you have a fistful of business cards, take time to contact your new acquaintances in one of the following ways.

 

Social Media

Send an email asking if it’s okay to connect via social media. You can also ask this question when you first meet. Since most people are seeking to expand their network it is doubtful anyone would decline. Depending on the circumstance, determine if the best site is Linkedin, Twitter or, if it was a really personal connection, Facebook. Just a couple of weeks ago I invited several recruiters I’d met at career fairs out for dinner. We’d already connected on Linkedin but after our evening out some of us also became friends on Facebook.

Look them up on Linkedin as soon as you can. Don’t wait too long or you might forget significant details. Once you are accepted, transfer the note from the back of the business card to the note under the Relationship tab along with any other important details. Hopefully it won’t be long before you speak again but, just in case, this step will be a big help.

Do not use the generic invitation: I’d like to add you to my network. Not only is that a yawn of a message, you miss an opportunity to restate who you are. Not to mention, many people refuse to accept anyone who won’t take 30 seconds to write a professional note. This means you will need to use your computer rather than your mobile device to reach out. Identify where you met and, possibly, what you discussed, along with the reason you want to add them to your network. A student might send me a message that says:

“Thanks for speaking to our Professional Development class this week. I was the guy in ROTC who spoke to you after class. I’d really like to go into the sales field and I’m interested in the Management Trainee program you mentioned. Is it okay to keep in touch?”

 

Support Your New Connection

Set up a time for a cup of coffee or lunch in the coming weeks. I would suggest coffee (or smoothies for non-coffee drinkers) because a half hour meeting is much easier to agree to than an hour. If that meeting lasts longer, great. Something’s clicking. Use this time to discover other ways you might be able to be useful.

Check out their blog or Youtube channel, then follow and make comments on posts. Help them reach a larger audience by sharing their blog with your network: Pinterest, Twitter, Linkedin, Facebook, etc. For bloggers and vloggers an increase in hits is reason to celebrate!

Introduce them to others in your network that might be an asset using email, social media or a good old-fashioned phone call.

Terry, I want to introduce you to Gail. You mentioned the need for an event planner and she has been in that business for 10 years. I hope she can help you out.”

If you were invited to another event, try to attend. Afterward, reciprocate if you can. Extend an invitation to your organization where you discovered there was a common interest. This is what I did with the people I mentioned in the first post in this series who I invited to my writing group.

Perhaps you met the facilitator or presenter at a workshop. Write a recommendation. No matter how skilled someone is in their profession, encouragement is always welcome. Make sure you have someone proofread it then send it via Linkedin.

 

Offer to Help With a Problem

Send an article you think might be of interest based on your conversation, not random topics you find appealing.

“Sarah, I remembered we talked about investments at the luncheon last week and I came across this article that I think might answer the question you had about making a budget. Hope you find it helpful!”

Did you meet a business owner or salesperson? Send a referral. Remember the web designer from earlier? Put her in touch with your buddy Tim. On a personal note, recruiters always love it when we receive potential candidates. This could even be the message you send.

“I enjoyed our conversation after your presentation at the Sales Center. I applied for the Account Representative position as you recommended and I also referred a friend of mine. I look forward to hearing from you.”

Image by Stuart Miles

Image by Stuart Miles

 

Thank You

Finally, remember everyone appreciates a Thank You note. I write one after every speaking engagement which tends to lead to more opportunities.

“Thank you for the opportunity to speak to your class. I always welcome the chance to share tips with students to make the transition from college to the workplace easier. I hope they found the information I shared beneficial.”

Decide which of these suggestions you’d like to implement first then allow your new connection to reciprocate or respond. You don’t want to be a stalker. If you reach out too much, too soon you might come across as desperate or annoying rather than engaging. After a reasonable amount of time, perhaps at 60 days and again at 6 months, choose another way to reach out to keep the connection strong.

Developing a lasting connection takes time, but can be well worth the effort for everyone involved.

Thanks for reading. Have a great week!

 

Images courtesy of FreeDigitalPhotos.net

 

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Networking: The Rules of Thumb

I hope by now you’re noticing and taking advantage of all your networking opportunities. How many new Image by photostockpeople did you meet in the past few weeks? If the answer is none, consider breaking your normal routine, or simply try a smile and eye contact. They can work wonders when it comes to breaking the ice. This is especially true of social events.

Not too long ago I attended an HR Roundtable where networking was the topic and we came up with a list of do’s and don’ts specifically for networking events. As I mentioned before, it’s not all about you. In fact, in some places I mentioned in my last post (the workshop, lunch) I wasn’t even thinking about networking, it just happened. And those encounters gave me a chance to help someone else, which is our first “Do”.

The Do’s

1) Seek to help others. What are your skills, talents and abilities you can lend to others? Who is in your network that might benefit that small business owner you just met?

2) Meet people you can learn from. It has been said, if you are the most intelligent person in your group, your group is too small. When faced with a dilemma or a challenge you might turn to some of your newfound connections for advice or even mentoring.

3) Have a game plan so you don’t spend the whole time talking to people you already know. A graceful way to bow out when someone is taking too much of your time is to place the blame on yourself. “I’d better let you go. I don’t want to take too much of your time.”

4) Ask questions to foster conversation. What you’ve heard is true. People really do enjoy talking about themselves. It’s familiar territory. Don’t think all of your questions have to pertain to business, however. Ask if they are from the area. How did they hear about the event? Bring up a topic that is popular in the city—how the Bengals are doing, are they planning to go to the Festival of Lights, are they staying in town for the holidays or will they be lucky enough to get away for a mini vacation. Be creative!

The Don’ts

1) Don’t just attend when unemployed. One professional at the roundtable noted, when you’re employed you’re merely between networking gigs.

2) Don’t pressure anyone for an introduction. That’s simply unprofessional (not to mention annoying) and the person will be reluctant to unleash you on an acquaintance for fear of how that will affect their own credibility.

3) Don’t monopolize the conversation. This recently happened at a writing conference. At lunch an author asked another attendee a question and the attendee spent the next ten minutes sharing her entire manuscript. Which would have been okay—if the author had asked about her story. Luckily, the author was gracious which kept the situation from feeling completely awkward.

4) Don’t discount anyone. It costs you absolutely nothing to shake a hand and have a conversation, and you could be pleasantly surprised. The unassuming guy in the jeans and polo could be the investor you need to back your start-up while the guy in the expensive suit and smooth talk could be running a Ponzi scheme.

5) When seeking to connect with someone via Linkedin, remind that person how you met. Since the whole point of Linkedin is to establish legitimate connections I only accept people I actually know, as a speaker from Linkedin advised at a conference I attended. Otherwise, I’m just collecting names.

Now that we’ve got an idea of the ‘etiquette’ we’ll consider the conversation. See you back here next time!